FIRST THREE · COMING SOON
OVYR
PREORDER

OVYR / 001

VICTORY
OVER
YOURSELF.

Not a finish line. A daily decision. Premium essentials built for becoming who you said you would be.

SHOP FIRST THREE
OVYR Drop 001 campaign

THE STANDARD IS YOU.

Discipline over mood.
Progress over praise.
Victory over yourself.

DROP 001

THE FIRST THREE

Built to be worn hard, lived in, and reached for every day.

Micro Fleece Set01

Micro Fleece Set

Full-zip hoodie + sweatpant

$128
Statement Tee02

Statement Tee

Washed heavyweight tee

$48
Essential Tee03

Essential Tee

Stone + washed black

$48
OVYR

OVYR IS A REMINDER

THE PERSON YOU'RE COMPETING WITH IS THE ONE IN THE MIRROR.

DROP 001 · PREORDER ACCESS

BE FIRST.

Reserve your spot for The First Three. We’ll email you with launch and preorder details.